Industrial Business We Care

Automotive

Data Neon is the leading global business strategy consulting and market research firm for the automotive industry.  We have a team of best market researchers, business analysts and business consultants.  We develop time bound strategic roadmaps for our clients.

Data Neon’s unparalleled experience in the automobile sector includes strategy consulting assignments in every field of motorized vehicles, be it regular two-wheelers or passenger cars, light commercial vehicles, heavy vehicles, special purpose vehicles or even off-highway equipment like excavators. Incisive and in-depth analysis of the automotive aftermarket is also Data Neon’s exceptional strength.

In the Automotive sector market research, Data Neon has carried out studies for vehicles as well as automotive components. We have the provided best business analysis on the automotive industry.

In the vehicle segment, Data Neon has assisted in pre-launch as well as post-launch studies. Research subjects handled by Data Neon include segmentation analysis, customer expectations on internal and external aspects, engineering mechanism related issues, buying behavior, product testing, market entry strategy, studies related to scanning of a competitive environment.

CONSTRUCTION EQUIPMENT

Data Neon India is the leading global business strategy consulting and market research firm.  We have a team of best market researchers, business analysts and business consultants.  We develop time bound strategic roadmaps for our clients.

Data Neon has carried out extensive market research studies in the Construction and Material Handling equipment sector. The segments covered include equipment required for infrastructure projects, mining industry, building construction and industrial applications.

Studies dealing with demand potential, market share analysis, segmentation analysis and identifying the suitable capacity equipment, spares and service analysis, expectation study and market entry strategy, are Data Neon’s greatest strengths.

Data Neon’s wide range of experience in the construction machinery sector includes carrying out strategy consulting assignments in the field of backhoe loaders and excavators, dumpers, tippers, mining equipment, compressors, engines.

GENERAL ENGINEERING

Data Neon India is the leading global business strategy consulting and market research firm for general engineering sector.  We have a team of best market researchers, business analysts and business consultants.  We develop time bound strategic roadmaps for our clients.

Analysis of industrial growth and its impact on the consumption of products like steel, welding consumables, construction materials etc., are important research areas that Data Neon has done over a span of many years for several clients.

In the Automotive sector market research, Data Neon has carried out studies for vehicles as well as automotive components. We have provided the best business analysis in the automotive industry.

Apart from strategy consulting assignments, several business houses in India seek Data Neon’s expertise in analyzing their overseas markets.   Most industries are not just expanding but also rapidly updating their technologies. For instance, to identify a new business opportunity, Data Neon first understands its clients’ strengths, weaknesses and expectations.  The industrial horizons are then scanned so to speak, nationally or globally.

Complimentary or synergistic business opportunities are identified and short-listed.  Thereafter, these short-listed opportunities are investigated to verify whether they are relevant to Data Neon’s clients and whether they can be dovetailed with the business paradigm of its clients.  For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that Data Neon’s client has a complete picture as well as the flavour of the opportunity – both existing and emerging.

For market entry studies, Data Neon begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.   Based on these inputs, Data Neon conducts a techno-economic feasibility study. At conclusion, the output of such market research studies comprehensively results in an incisive, authentic and reliable Growth Strategy Recommendation Document.

HYDRAULICS & FLUID HANDLING

Data Neon India is the leading global business strategy consulting and market research firm.  We have a team of best market researchers, business analysts and business consultants.  We develop time bound strategic roadmaps for our clients.

Hydraulic and pneumatic equipment find applications in factory environments, infrastructure, marine, construction equipment and aerospace . Fluid handling systems include valves and pumps, used in process engineering applications. Data Neon provides best business analysis and strategy consulting to its clients.

For each assignment, the methodology varies because these are all customized research analysis. For instance, to identify a new business opportunity, Data Neon first understands its clients’ strengths, weaknesses and expectations. The horizons are then scanned so to speak, nationally or globally. Complimentary or synergistic business opportunities shall be identified and short-listed.

Thereafter, these short-listed opportunities are investigated to verify whether they are relevant to Data Neon’s clients and whether they can be dovetailed with the business paradigm of its clients.

INDUSTRIAL CHEMICALS

Data Neon India is the leading firm for chemical industry market research.  We have a team of best market researchers, business analysts and business consultants.  We develop time bound strategic roadmaps for our clients.

Studies dealing with industrial chemicals include organic and inorganic chemicals, specialty chemicals that find applications as an additive or an ingredient or as an intermediate in various applications, are Data Neon’s greatest strengths.

Data Neon’s consulting experience in the Industrial Chemical's industry includes organic as well as inorganic chemicals. Data Neon has carried out business research for specialty chemicals, intermediaries that find application in Food Processes, Sugar, Textile, Leather, Soaps and Detergent, Cosmetics, Petrochemicals, Cement, just to name a few.

The products Data Neon has handled include Benzoic acid, Aneline, Caustic Soda, Nitric Acid, Oleoresins, Enzymes, Fire retardant chemicals, Antimony trioxide, Starch derivatives, Ferro Vanodum, Zinc Oxide, etc. In the Industrial Chemicals sector market research, Data Neon had the privilege of working with successful companies. For many of them, Data Neon has developed a market entry strategy for new products.

HEALTHCARE

Data Neon India is a leading global business strategy consulting and market research firm for healthcare and pharmaceutical sector. We have a team of best market researchers, business analysts and business consultants. We develop time bound strategic roadmaps for our clients. Data Neon India specializes in performing market research and studies related to Clinical Laboratory Equipment, Pathology Equipment, Surgical Products, Imaging Equipment, Medical Equipment, Hospital Equipment and Furniture, Equipment for Radiology and Microbiology etc.

We are among the top healthcare market research companies in India. We have carried out hundreds of studies in healthcare sector dealing with analyzing the trends in the usage of molecules, specialists’ perception on the rise in usage of molecules for diseases like Alzheimers and Parkinsons, prescription practices of specific molecules, surgical products like catheters, blood bags, sutures, syringes, cardiac equipment and wood care therapy.

Our experience in healthcare market research sector includes concept tests like future trends in DNA test for health maintenance, marketing strategies for setting up day-care centres, feasibility for setting up medical malls, strategy development for running hospitals for improving the bed capacity and attracting premium customers and medical tourists.

This study involves in-depth interviews with General Physicians, Specialists, Medical Administrators, Hospital Administrators, Distributors and Retailers. In the Pharmaceuticals and Healthcare sector market research, we have had the privilege of working with successful companies in India. For each assignment, the methodology varies because these are all customized research analysis.

For instance, to identify a new business opportunity, we first understand its clients’ strengths, weaknesses and expectations. The industrial horizons are then scanned so to speak, nationally or globally. Thereafter, these shortlisted opportunities are investigated to verify whether they are relevant to our clients and whether they can be dovetailed with the business paradigm of its clients.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that our client has a complete picture as well as the flavour of the opportunity – both existing and emerging. For market entry studies, Data Neon begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.  Based on these inputs, we conduct a techno-economic feasibility study.

At the conclusion, the output of such market research studies comprehensively results in an incisive, authentic and reliable Growth Strategy Recommendation Document. Data Neon has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. Data Neon has also conducted assignments in the expansion of existing businesses.

AGRICULTURE

Indian Agricultural Machinery and Farm Equipment market is one of the most prominent in the world. Global majors have made inroads here (and Indian companies have established themselves overseas). The major drivers of a double-digit growth rate in this sector are the availability of credit, focus on productivity and mass migration of entire communities from rural to urban areas leading to an urgent need for mechanization in farming.

Data Neon India is one of the leading agricultural market research company. Data Neon has identified a plethora of opportunities for global companies. Data Neon has successfully undertaken strategy consulting assignments in the field of tractors, drip irrigation, sprinklers, pump sets, sprayers, threshers, tillers and combined harvesters. The agriculture industry has been widely exposed to international trends and has shown considerable adaptability to change and mechanization.

Data Neon’s familiarity with agriculture inputs is admirable. In India crop losses 'due to pest attack are among the highest in the world, while pesticide usage is among the lowest which stands at 381g per hectare as against the world average of 500g. Whether it is transgenic seeds, specialty fertilizers or new generation pesticides; Data Neon’s domain expertise has enabled clients to grow rapidly in this diversified and dynamic Indian market.

There is a very sizeable opportunity emerging in mechanized farming, cooperative farming and smart usage of modern consumables. The farmers’ expectations are changing, aspirations of dealers and retailers in the farming sector are changing, the the channel of distribution is becoming crucial and there is a clear differentiation of market experience in different pockets of India. The farmers are getting an opportunity to use and experience new products. Data Neon offers proficient solutions in the Micro Irrigation sector. Our services include a wide array of studies on Pre and Post Harvesting Equipment, Micro Irrigation Implements, Drip and Sprinkler Systems and Nutrient Dispensers.

The dairy industry has been a mainstay of the co-operative sector in India. It contributes very significantly to India’s agriculture GDP. Major animal feed providers have leveraged Data Neon’s experience to identify opportunities as well as new inputs for cattle feed. For each assignment, the methodology varies because these are all customized research analysis. For instance, to study the demand dynamics and trend, a cross-section of existing and potential customers will be analyzed in rural markets. Considering the seasonal aspects and the the geographical conduciveness of different crops, the study needs to be conducted in different pockets.

Along with the farmers, inputs from channel analysis and the influencers (in decision making) are also a part of this study. At the conclusion, the output of such market research studies comprehensively results in an incisive, authentic and reliable Growth Strategy Recommendation Document. Data Neon has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. Data Neon has also conducted assignments in the expansion of existing businesses.

CONSUMER GOODS

Data Neon India is the leading global firm for consumer goods market research.  We have a team of the best market researchers, business analysts and business consultants.  We develop time bound strategic roadmaps for our clients.

Identifying and studying the preferences, attitude and behavior of consumers in a the competitive economy is the prime objective of Data Neon’s Consumer Goods Market Research. White Goods, Brown Goods, Kitchen Equipment, Building Management Products & Services,  Air-conditioning Equipment, Consumer Durables, Home Decorating & Architectural Products, Interior Designing Products, Stationery Products and Personal Healthcare Products are the main areas of the research and studies (Qualitative and Quantitative).

Data Neon’s wide range of experience in consumer durables includes carrying out strategy consulting assignments in the field of refrigerators, washers, fans, car air purifiers and air conditioners, window and split air conditioners, ventilation products, products for intelligent buildings, paints, furniture, watches, locks & latches, door closures, laminates, wooden flooring, light fittings, modular switches, cutlery, knives & scissors, modular kitchen appliances, wiring accessories, to name a few.

SOCIAL RESEARCH

Data Neon has rich experience in conducting Survey work specific to Polling, Program Monitoring & Evaluation, Need Assessment, Public Opinion, Public Policy effectiveness measurement for Social & Developmental, Government and Grant Organization (non-governmental organization) from Indian and International Organizations.

Based on the execution of the assigned projects and the quality standards that we adhere to, our clients view us as a credible company for social research in India that provides holistic services in the field of social research. We adopt quality designs coupled with a thorough and detailed execution, following International Standards and Best Practices. We use various sampling approaches in our studies:

National Representative Sample: When country based researches are conducted, we often choose a look-alike sample of the entire population, picking samples that represent the entire population in similar proportions, based on certain criteria.

Cluster Sampling: Under Cluster Sampling, the entire population is divided into groups/clusters, and clusters are then randomly taken up for researching.

Stratified Sampling: When the entire population under research can be divided into different strata based on a certain criterion, and then random samples are picked from each stratum, it is a stratified sampling.

Multi stage Sampling: Multistage Sampling is a more evolved version of cluster sampling. Taking the cluster sampling a step ahead, it involves studying the random clusters chosen so far to be studied in their entirety. We have worked on several social research projects with prestigious names like the Futures Group International, Ministry of Consumer Affairs, Public Health Foundation of India, Ministry of textiles, Saksham, MSI, Intermedia, A2F Consulting & CLASP

IT AND HARDWARE

Over the past few years, the IT hardware industry has witnessed several technological shifts in areas such as graphics processing and virtual reality. In the coming years, we expect virtual reality to be a better set up for mainstream success within the IT hardware market, as many of the pain points are on their way to being improved. One major challenge within the PC gaming peripherals market has been the cost of virtual reality. Up to this point, the costs for VR headsets have been extremely expensive and the PC hardware required to power the headset, further adds to these expenses. Data Neon is catering all the essential consulting and research studies to bridge the gap between several aspects.

Information and Communications Technology (ICT) is an expansive sphere that is converging on every aspect of human activity. Over the last decade, the focus on digitalizing operations is helping in automating mundane activities as well as create transformational impact for consumers, enterprises, and governments. With an upsurge in connected devices and continuously improving communication technology, ICT is expected to witness a substantial growth rate with a predominant focus on offering seamless digital experience.

Enterprises, mostly software or service providers, are striving in this domain to identify the unmet needs and position themselves as a differentiator in the market by offering a diverse portfolio. In this ecosystem, start-ups and innovative players are fiercely competing to make an impact in the market where early entrants and established business houses already have a stronghold.

Data Neon has perfected the consulting and syndicate research study mechanism. The resource pool has the expertise to generate, examine, and classify data to deliver a robust and in-depth understanding of the market. Our reports include the assessment of new opportunities, market size, complex value chains, competitor position, competitive landscape, and the latest trends.

Our areas of expertise are:

Key Areas We Specialize

Digital

Verticals